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For small business owners in Africa without the means or money to hire a web designer or developer, Blogging offers an inexpensive but effective method to get their company’s name, products and services out on the Internet.

Free blogging platforms offer cash strapped African companies and businessmen an effective focal point for their web marketing campaign at the lowest possible cost as hosting is free.

Blog content is listed on search engines and blog postings can be submitted by email. Blog posts can also be published to Facebook and Twitter. For businesses in Africa, blogs offer the most most cost effective entry route to the world market.