If you own a small business, optimizing your business’ local SEO can be extremely rewarding.
Local SEO helps potential customers discover your business. A lot of local searches originate from non-locals who are searching for a business like yours, and with local SEO done right, your business can capture that audience.
Local SEO provides potential customers the information that they want, when they want it. For example, if your restaurant has free WiFi or is pet-friendly, displaying that information as part of your local SEO will attract customers who are looking for just that.
Even if your business does not have a website, local SEO helps your business stand out in local searches, and helps drive more traffic through online leads.
As mentioned earlier, 61% of people who performed a local search ended up calling the business. Local search optimization provides potential customers the power to take this action, and this in turn provides your business with a qualified lead that you can convert.
Local SEO helps drive people’s decisions in favor of your business. The more data they have about your business, the more trustworthy you are in their eyes. This lays a strong foundation upon which you can build a mutually beneficial customer relationship.