SEO Marketing Costs & Retainers

  • $250-$500 per month. If you’ve got a small business that is limited geographically (e.g., landscaping company, dental office, self storage facility, restaurant, auto repair garage) then you may be able to get by with a budget in this range. However, it’s at this level the most SEO snake oil is sold, so buyer beware.
  • $700-$1,500 per month. If your market is limited geographically by the nature of your business, but it’s a larger population you’re targeting, then this budget should work fine for local marketing. $500 per month might work for a self storage company in a town with a population of 5,000, but will not get the same job done in a town of 50,000. You may be able to pay $1,500 per month and get a decent national campaign if your business is extremely focused without too much competition. One of our clients sells a certain type of solar power component to the companies that put complete solar power systems together. We run a global campaign for them, but it’s a pretty niche audience we’re targeting which keeps the price down.
  • $2,000-$6,000 per month. If your target market is regional (e.g. intermountain west, west coast, east coast, midwest), national, or international you’re looking at a minimum of $2,000/month, and that’s if you’re selling a niche product or service without much competition. The more mainstream the product, the more you’ll have to pay to rise above your competitors
  • $10,000+ per month. For a national or international campaign that isn’t focused on a niche audience, expect to pay more than $10,000 per month. There is virtually no end to what you can do, despite some hype over the past year about over-optimization penalties. You can never create too much high quality content, and for some companies a constant stream of new content is the SEO strategy for success, even if the cost of producing that content is quite high.

SEO Marketing Costs – Monthly Retainers

Contact – Shrewsbury SEO
Case Study – Import Export SEO

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