People who make localised keyword searches for products and services are a lot closer to making a purchasing decision than those using more general terms. it would be more likely that they don’t have a specific business in mind when they begin their hunt. Here are some statistics: 96% of PC owners conduct local searches, … Read more
Web design trends, fashions and standards are constantly evolving and changing. Big beautiful images are popular but we have to take a couple of steps back when designing our homepage and consider the role it will play for the human visitor to the site and the Googlebot indexing spider. Keep in mind that making a website … Read more
PDF files are a great way to store and deliver data but not a great way to market your business online. Google does not pay al ot of attention to PDFs when answering search queries but they will get indexed. When it comes to optimising content for search we always break open the PDF Files … Read more
Our aim is help Google find our client’s web pages whenever it needs answers for questions about their specialist subjects. We do this by giving each page and post an individual title and description meta tag. These meta tags give Google the information needed to beging calculating the relevance of the page when compiling results … Read more
The more keyword relevant that your site is, the more attention it gets from Google, so the higher it appears in the search engine rankings. This matters because it’s important for people to see your business when they enter search keywords related to your business. The likelier they are to see it, the more likely … Read more
In the real world your estate agent may have a prime town centre location and feature prominently in local newspapers and publications. But maybe it not so effective online and their website rarely shows up or stands out when or where potential clients are researching the rural, luxury and agricultural property niches in your location. … Read more
We offer bespoke online marketing services for independent and entrepreneurial London estate agencies, creating ‘local estate agency portals’ with extensive sections of local property information. These local portals help to level the marketing playing field with corporate and larger estate agencies by providing blanket coverage of local property and estate agent search phrases relevant to … Read more
Keyword research is the first and most important step when designing a web site for a snall busness or local tradesman. There is no point in designing a website that no one can find or that no one is looking for. If you receive an email that says “We guarantee to get you to the … Read more
Yell is an online business directory listing service and is all that remains of the Yellow Pages where people used to let their ‘fingers do the walking’. Yell offer business websites to sole traders, small local companies, contractors and tradesmen. How much to advertise my business with Yell? Is a Yell website worth the money? … Read more
The United Kingdom is the second largest investor in trade in Africa, to the tune of $36.8 billion. How will the UK’s exit from the European Union impact trade relations with the continent? SEO Export & Trade Opportunities In Africa UK Trade Commissioner for Africa Emma Wade-Smith said ‘The UK will concentrate on building its … Read more